The Old Testament vs the New Testament in The Scarlet Letter (OLD) and Essay

The Old Testament vs the New Testament in The Scarlet Letter (OLD) and Moby Dick (NEW) - Essay Example The effect of sin upon the human soul is the prevailing theme in Nathaniel Hawthorne’s Book: â€Å"The Scarlet Letter† and he examined the unforgiving attitude of the Puritans towards sin in their treatment of adulteress Hester Prynne and their cruel punishment, which is akin to the harsh punishment and judgmental attitude of God as portrayed in the Old Testament. On the other hand, the book â€Å"Moby Dick† was written during the era of Protestantism when people were exhorted rather than coerced into conventional morality, where independence of thought and religion had set in and man was allowed a greater degree of flexibility in the wages for his sin, as exemplified in the New Testament through the teaching of Jesus where even the most grievous sinner could seek and find forgiveness. The quality of flexible thought is portrayed in the differing perspectives of the white whale that are presented in the book, Mody Dick. It may be viewed as an agent of evil or of good, depending upon the perspective of the viewer. This is the essence of the difference between the Old and New Testaments as well. As opposed to the harsh wages of sin in the Old Testament, the New Testament offers forgiveness to those who believe, therefore the wages of sin will depend upon the attitude of the sinner. The contrast between the attitude towards sin that is reflected in the old and New Testament is also revealed in the two works â€Å"Scarlet Letter† and â€Å"Moby Dick† with the former representing the path of the Old Testament and the latter the path of the New Testament. Hawthorne’s book centers around a female protagonist Hester Prynne, whose husband is captured in America and is away for many years. Hester commits adultery but refuses to divulge the name of her partner, who is later revealed to be none other than the priest of the community – Arthur Dimmesdale. Hester is publicly humiliated by the rigid Puritan society

International Tourism Development Assignment Example | Topics and Well Written Essays - 750 words

International Tourism Development - Assignment Example One of the most notable projects of WTO is The Silk Road Project which revitalizes the ancient highways used by Marco Polo through tourism. This project was adhered to by 22 countries and stretches 12,000 km. Another is the creation of Task Force for Destination management which is a move to further decentralize tourism administration on a global scale. Some concerns of the task force include management of congestion at coastal destinations; economic measurement of tourism at the local level; destination marketing for cities; information and communication technologies; human resource development; and risk and crisis management at individual tourism destinations. This has significantly improved tourism destinations, especially in emerging economies.It is irrefutable that tourism depends on the economic conditions of different nations. Currently, this is reflected by the tourism activities of the growing economies like China, India, and Brazil. As economies grow, it is often expected t hat the level of disposable income also rises and a significant portion of this increase in income will be spent on tourism. This fact is mirrored by the current trend in tourism. As more emerging economies are growing, there is a stronger demand for tourism. According to the World Tourism Organization, tourism for leisure surpasses tourism for business purposes in 2005.Sociocultural factors specifically the perceived importance of taking holidays and vacations are improving demand for tourism. The global mentality which is the current trend also increases the attractiveness of travel.Technological innovation also has a significant impact on the tourism industry specifically on how tourism business is conducted. The advent of internet technology proved to be highly beneficial in the marketing efforts of tourism companies. Consequently, firms are able to market at a lower cost, reaching more geographic locations and market at a faster and more efficient way. Another role of technolog y is the facilitation of e-conferences for the benefit of members.

Importance Of Tropical Rainforests Environmental Sciences Essay

Importance Of Tropical Rainforests Environmental Sciences Essay Recently the global climate changed anomalies, the temperature rise a lot in many countries in Europe, heat wave, hurricane caused many deaths in America, even Asia appear anomalous July snow weather and We all know that it is causing by climate change. For regulating climate, Rainforest play an important role, the destruction of tropical rainforest which is the most serious eco development problems encountered in recent decades. These tropical rainforest is not only for a variety of animals, plants, and insects, an important for living perches off environment and tropical rainforests are also closely associated with climate change. Human as short-sighted and completely selfishness , felling a large number of rainforests, not only will destroy the natural environment which makes a variety of biological extinction, and climate changed, the last human will peril. Location and distribution Tropical rainforests are located along the equator. Mostly between the Tropic of Capricorn and Tropic of Cancer, This distance is thus called the band of the tropics. Solar energy will be most intense in this area because the sun will shin directly onto this area without giving an angle to it. The sun will shine all year long, about 12 hours a day thus providing enough energy for plants to do photosynthesis. The rainforests are distributed in South and Central America, Africa, Oceania (the island around Australia), and Asia. Although widely distributed, tropical rainforests cover only 7% of the earths surface. Climate Tropical forests are usually warm year around with temperatures from 72-93F. This is with the exception of cloud forest, which is usually cooler because of its high elevation. The temperature of the tropical rainforests usually stays the same all years long only with a small fluctuation that is only about 0.5F throughout the year. There is a high amount of cloud covering the tropical rainforests, which will result in the high humidity. This huge amount of cloud will also prevent the plants from dying out during the time of the year when rainfall is not as much. Because it will make the air moist and wet for the plants. Tropical rainforests are high rainfall. It was the rainfall that they experience each year them into the unique characteristics. The usual rainfall day is about 130-250 days per year and the humidity will always stay about 80%. The variation of the temperature of tropical rainforests is also very small between day and night, usually about 10F. Due to the huge amount of rainfall, tropical rainforest will not experience hot or cold seasons throughout the year, but it will experience wet and dry seasons. The humidity of tropical rainforests is resulted by the rainfall, constant cloud over, and transpiration of the leaves. Some larger rainforests contribute to the formation of train clouds, and generates about 75% of their own rain. The Deforestation of tropical rainforest Rainforests, being the earths greatest biological treasure, are important to us. However, we human being are losing more than half of it now. Unfortunately, in order to have access to resources such as wood, in order to create can be used for other purposes of the tropical rainforest land, deciduous forest and subjected to rapid destruction of today. Now, in the aftermath of the history of the tropical rain forest is the largest and the fastest pace of Habitat change and species extinction. Deforestation increases the amount of carbon dioxide and other pollutions in the atmosphere. The environmental experts estimated that we are losing 138 plants, insect species and animals in every single day due to rainforest deforestation. The importance of tropical rainforest: Regulating climate features: Rainforest will absorb carbon dioxide and produce oxygen, oxygen on Earth by 40% of the total, are transmitted through the tropical rainforest in the Amazon area. Tropical rainforest is only a small surface of the Earth, yet it is influence of the air that we breathe and climate in the world. For instance, plants and trees in the manufacture of food will absorb CO2 and release oxygen, but humans and other animals and plants that depend on this oxygen to breathe. Therefore, the tropical rainforest is playing a very important role to make a balance in the maintenance of oxygen and carbon dioxide in the atmosphere. But today the human multitude fossil fuels, a large number of harvested wood, resulting in atmospheric carbon dioxide concentrations increase in allows incoming solar radiation, the Earths surface is then reflected out of the cumulative heat is the average global temperature rise, causing serious greenhouse effect. Rainforest can regulation regional rainfall, it is like a giant sponge, during rain, trees absorbed most of the moisture, the moisture absorption by root to the leaf surface to allow water to water vapor forms released into the air. After the water vapor formed a cloud, then become rains, rain formation brings the life to the arid place. If the rainforest is felled, cloud formation and precipitation will also decrease; so many places there will be loss of drought and crop harvest. The impact of climate The destruction of tropical rainforest will cause global climate changes, as mentioned earlier, the forest will absorb carbon dioxide, and emit oxygen, when rainforest felled, earth will lose this functionality, and increased concentration of carbon dioxide in the atmosphere make the greenhouse effect, which causing the lower atmosphere global average warming 1.5-3 Â ° c, the Arctic region is warmer. In addition to regulating the climate, forests increased rainfall, loss of forests is also drought will happen. people should wake up, think about tropical rainforests is not just for themselves, but for other species and resources can make a sustainable living on earth, so we should make some action to protect our rainforest: for example, the government can establishment of a national park or national scenic area, protected flora and fauna, or act may be more stringent, control valve forest activities. And the most important is educate people, instill ecological knowledge, let us understand that the protection of tropical rainforests. For individual, people avoid the use the wood products as far as possible. Also, encouraged to use of recycled products and support for environmental protection. Conclusion: Tropical rainforests are important resources that could not be replaced. By destroying the tropical rainforests, we are destroying the ecosystem and environment, which in turn threaten the human species ourselves. Laws should be enforced to help in the preservation of tropical rainforests.

Wind Energy and its Environmental Effects Essay -- Environment Power W

Wind Energy and its Environmental Effects Wind energy can play a critical role in saving our planet from the negative effects of energy powered by fossil fuels. Wind turbines work effectively at reducing carbon dioxide emissions. For instance, a single utility scale wind turbine can prevent the emission of 5,000 tons of CO2 into the atmosphere a year by displacing the power generated by fossil fuels. Also, a single 750-kilowatt turbine can produce roughly 2 million kilowatt hours of electricity annually. Turbines of this nature are the ones now being used in power plants around the world (Wind Energy Weekly). One good example is California. Their wind power plants displace 4.5 billion pounds of CO2 each year with the 3 billion kilowatt hours of energy they produce. To put it into an environmental perspective, that is as much CO2 as could be absorbed by a forest covering 1100 square miles (Wind Energy Weekly). Although wind energy has little to no impact on the environment when it comes to air pollution or greenhouse gases, there are other environmental concerns surrounding this form of energy production. Some of the concerns about wind energy include visual impacts, birds and other living resources, lightning and noise (Wind Energy Development). Wind turbines, by nature, must be sited in highly visible areas to give them enough space to produce the amount of energy desired. However, many of the sites for wind turbine farms are now located in areas that are ...

Case Study Dove Evolution of a Brand

Q1: What was Dove’s market positioning in the 1950s? What is its positioning in 2007? Dove back in the 1950’s had one product that was the â€Å"beauty bar†, it was positioned upon its function as a superior product that doesn’t dry out the skin the way soap did. It was marketed through a mix of marketing communication tools like the TV, print media and bill boards. The advertising message was â€Å"Dove soap doesn’t dry your skin because its one-quarter cleansing cream†. All of these ads were illustrated with photographs that showed cream being poured into a tablet.In addition; the ads were shot with natural looking women rather than models to convey the benefits of the product. Dove in 2007 had a mix of personal care products in addition to the soap, such as deodorants, hair care products, facial cleaners, body lotions and hair styling products. It was positioned as aesthetic need for consumers; it didn’t focus on the functional bene fits but on the need to feel good by representing a point of view about the concept of beauty.It delivered this message through campaigns such as Real Beauty and Self-Esteem that questioned the true meaning of beauty, and the high standard that media set to the concept of beauty. Dove used in its campaigns oversized models and elderly women in order to convey the message† Dove shifted from broadcast media to digital media, such as YouTube videos and written blogs. A short movie called evolution was the proof of success as it was viewed 3 million times during three months (it is viewed 15 388 230 times today! . The wide exposure of the digital controversial campaigns gave dove free media on TV, blogs, social networks. TV shows like Today show and Good Morning America talked about these campaigns and Oprah Winfrey show was inspired by the self-esteem campaign and dedicated an episode to discuss the self-esteem concept with centre attention on the dove campaign. Q2: How did Unile ver organize to do product category management and brand management in Unilever before 2000? What was the corresponding structure after 2000?How was brand meaning controlled before 2000 and how is it controlled at the time of the case? Before 2000, Unilever lacked a unified brand identity and brand managers were allowed to set the direction in each geographic region. There was very no control of the brand across the regions where Unilever products were marketed. For example, Unilever produced ice cream under the wall’s brand in the UK and most parts of Asia, The Algida Brand in Italy, Langnese in Germany, Kibon in Brazil, Ola in the Netherlands, and Ben & Jerry’s and Breyers in the United States.Unilever organized their marketing using a brand management system, offering multiple brands within product categories. Each brand operated independently with its own brand manager who had the responsibilities of a general manager. In February 2000, Unilever initiated a five-ye ar strategic plan called â€Å"Path to Growth† in order to centralize the company’s brand portfolio and to create a unified global identity. Unilever reduced the number of brands from 1,600 to 400 and changed its brand management strategy.Under the new Masterbrands strategy, global brand categories were established for each Masterbrand, which were responsible for creating a global vision and inspiring cooperation from all geographic markets. Under this strategic initiative, the responsibility for a brand was split between two groups: Brand Development that is responsible for advertising, strategy, innovation, and long-term market share; It is global in scope. And Brand Building that is decentralized according to region; accountable for growth, profit, cash flow, and short-term market share.Before 2000, according to the traditional media that has been used and the fixed message of dove as, the brand meaning was tight and centered on a specific concept that dove is a uni que soap that is ? cleansing cream or moisturizing cream. In the time of the case study, and after the exposure of the creative campaigns, the brand meaning is open because of the unique message it delivered which was a point a view, this provoked discussions and debates about the real beauty of women. Q3: Spend a little time searching blogs to get a sense of what people are/were saying about Dove.What does this discussion contribute to the meaning of the brand? I searched many blogs talking about dove, in particular the self-esteem and Real beauty campaigns. I noticed that a lot of bloggers counted on statics that were published by dove about self-esteem and beauty and show an emotional link to the campaign, for example a blogger named Jennifer Beer wrote after addressing some of dove’s facts about self-esteem: â€Å"When I read these statistics, it made me cry. As a mother of a daughter I'd hate to see er become part of these statistics, so I will make sure to tell her eve ry day how beautiful she is† In addition, the blogs illustrated a great engagement of the audience in the campaign, a blogger named Blythe Newsome said in the beginning of a blog that was describing her experience with dove self-esteem campaign: â€Å"When I heard about the Dove Self-Esteem Movement I knew I wanted to get involved†. Another blog I found on wordpress. com, praised Dove for using ordinary women as models in its advertisement to change women’s attitudes about beauty as well as how they perceived themselves.I found a sarcastic funny blog at Bros fail blogs wondering how will dove’s â€Å"real beauty campaign† looks like if it was for men, with this picture attached to the blog! I think all of the blogs that I reviewed reflects the massive success of the campaigns, the amount of exposure that they received over the free digital media is phenomenal weather it’s a positive feedback or a funny picture! Such exposure would help any co mpany gaining a market share and retaining the message of the brand because of its controversy and open end horizons.Those discussions and reviews contribute powerful meaning to the brand in a positive way. Q4: Footnote 1 of the case leads you to a blogger who asks, with reference to the age of YouTube advertising, â€Å"Is marketing now cheap, fast and out of control? † Footnote 2 refers to Dove as having started a conversation â€Å"that they don’t have control of. † In â€Å"When Tush comes to Dove†, Seth Stevenson writes about the â€Å"risky bet that Dove is making. † Do you see risks for the Dove brand? Seth Stevenson’s article, When Tush Comes to Dove suggests that Dove is taking too much risk.The brand’s nontraditional marketing may lead consumers, or potential customers, to believe that Dove products are for unattractive, over-weight women, or those who don’t consider themselves to be beautiful. I don’t think th is might happen, because the message doesn’t send a counter message that beautiful women aren’t beautiful! The message brings up the issue of beauty for specific segment of women. In addition; such campaign would add to the value of the brand because of the contribution in the awareness of the people as part of its social responsibility obligations.Furthermore, dove is the pioneer in the market to launch such campaign, and it might create a new trend for competitors to follow. I believe dove took the first mover advantage out of these campaigns. Let’s assume that it this negative effect that Stevenson’s talked about would occur, according to Exhibit 4 a total of 18% of respondents think that they are beautiful, sexy, attractive, pretty and stunning. If they consider the received message as negative and stopped using dove products; it wouldn’t be a great loss comparing to the 82% that will get a positive message.

Professional Development Assignment Essay

The various kinds of health professionals are educated in separate schools but with considerable overlap in curricula and training requirements. They are, however, expected to integrate their training and work together after graduation. Identify the advantages and disadvantages of this approach to professional education in terms of costs, educational efficiency, and patient care quality. List one advantage and one disadvantage for each. The structure of the U.S heath care system is certainly a topic greatly debated. Whether it is discussing the cost of health care, poor outcomes, shortages in health care workers, underutilization of other health care workers, the lack of access to care, or growing demand by consumers for health care that offers choice, quality, convenience, affordability and personalized care. It is not a secret that the United States spends more money than any other nation on health care, but only ranks 34th in the world in life expectancy and has higher mortality rates in infants than any other nation that is developed. Our health workforce was described as dysfunctional in public and private health workforce policy and infrastructure putting the health of Americans at risk. Could it be the lack of integrated education and teamwork from those that are involved in the care of our patients? Health care professionals are educated in differing schools of thought. If there were overlapping curricula and raining requirements integrating their training there would be both advantages and disadvantages involved. Physicians, nurses, and other health care professionals ultimately work together with the common goal of serving an individual patient. Yet few have developed the essential team skills to  help them work productively with their colleagues, analyzing outcomes and processes of care to improve continuously, by using each person’s skills to the fullest. To realize these benefits, we need to infuse the value of teamwork into the medical education culture through specific curriculum changes. An advantage to overlapping and integrating training would not only be to benefit, but students from diverse disciplines, such as physician assistant, nursing, and medical students, could take some classes together. Eventually, this type of broad restructuring would be cost-effective. As a purposefully designed additional benefit, students would learn to know and respect those in other disciplines, fostering teamwork. As students advance, they need to be offered more opportunities to learn and work side-by-side in realistic, interdisciplinary settings. A disadvantage or problem to this topic is the financing of the integrated medical education. Good teaching, whether it is conducted in the classroom, clinic, or hospital, requires time. Innovative approaches to teaching, progressive skills instruction, multitier assessment, and support of the development of professionalism all require teachers who have the time to observe, instruct, coach, and assess their students and who also have time for self-reflection and their own professional development. Although the educational mission is expensive, many medical schools already possess the funds to support teaching properly, if they choose to use the funds for this purpose (Cooke, Irby, Sullivan, Ludmerer, 2006). An oversupply of physicians in many urban regions contrasts with continuing problems of access in rural and inner-city areas. Why does the mal-distribution of physicians persist in spite of the number of physicians graduated? Access to healthcare in the United States is affected dramatically by where a physician is located. The current misdistribution of physicians, which exists in rural and inner city areas, is of great concern. Out of the 300,000 primary care physicians nationwide, only 11 percent practice in rural areas, making the total number of practicing physicians per person much lower in rural areas compared to urban areas (General Accounting Office, 2003). There are two main measures of medical underservice in the  U.S., health professional shortage areas and medically underserved areas and some special need populations. Both measures require communities to apply for designation. These designations allow the government to target resources to those determined to be most in need (Colwill and Cultice, 2003). There are two principal conditions leading to physician shortages in rural communities according to Wright and colleagues. They are â€Å"demand-deficient†, meaning they have insufficient populations and resources to support a physician practice, they are â€Å"ambiance-challenged,† meaning they are isolated, lack quality services and amenities, and/or are in geographically unattractive settings, or a combination of the two sets of conditions. Inner-city physician shortages are a more recently recognized issue. They are affected by the same conditions, though the specifics are different (Wright, Andrilla, and Hart 2001). Living in rural Iowa this is an issue and a problem I have seen and experienced far too many times. One example I can think of would be my grandmother was in her seventies and was as spry as she had been in her fifties. She was in charge of anything and everything she could be in charge of. She spent her life working as an administrator in a popular com pany and was very prominent in her small community. She was popular with her peers and kind to everyone her path crossed. When she turned 72 she began having headaches. She went to her local small farm town community doctor. He prescribed her â€Å"prescription-strength† ibuprofen and told her to slow down. She took his advice and slowed down to the best of her ability. The headaches continued and she returned to ole â€Å"doc Jamison† as she would say. When he told her it was stress, she believed him and tried to â€Å"de-clutter and de-stress† her life. When that didn’t work she talked herself out of returning because she was embarrassed. He ran no test, he asked few questions, he was a poor communicator, and he lacked resources or challenging cases to compare patients to. My grandmother died shortly after seeing him of a brain tumor. Another example was my father-in-law suffering a heart attack. He went to the ER in his small community with chest pain. When I arrived he was in the ICU on a nitro and morphine drip. I said, wait why is he still here. He was in pain, on a morphine drip, EKG changes, and receiving nitro. It didn’t make sense to me. The doctor said, â€Å"the cardiologist comes on  Wednesday†. WHAT? Yes. Small town Iowa was going to hold onto my father-in-law until the cardiologist came two days later. These are only a couple of the thousands of examples of poor care, limited recourses, and limited providers in rural communities. The health care delivery system now places increased emphasis on maintaining wellness and on promoting disease avoidance through healthy behaviors and lifestyles. What challenges does this new orientation pose for our existing system of medical education and training? In 1991 the Pew Charitable Trusts published a report that outlined what was expected to drive future health care. They concluded that a health-oriented approach that stresses disease prevention would characterize future health care systems. They emphasized, â€Å"that health concerns will be addressed at the community level and that medical schools will require that learning in a community environment will be a part of physician training. Physicians will need to be well versed in social and environmental health determinants. Focusing on preventative care and treatment techniques that use technology to the patient’s advantage is the challenge facing the new physician† (Inwald and Winters, 1995). Medical education does not always go hand in hand with health promotion and disease prevention. The United States ranks poorly to other industrialized countries on most important health indicators. Chronic disease in particular is affecting the nation’s health. Chronic illness, such as diabetes, cancer, and heart disease, and their underlying cause such as obesity and tobacco use, affect more than 130 million Americans (Wu and Green, 2000). Health promotion is not a priority in the United States. â€Å"Although practicing preventive medicine is a cost saving mechanism, nationwide we spend most health care dollars treating preventable diseases† (Inwald and Winters, 1995). In order to improve our nation’s health and spend our nation’s resources most effectively we must put greater emphasis on efforts to keep people healthy as opposed to only treating them once they become ill. Prevention  is one of the best ways to help Americans live longer, healthier lives and increase our nation’s productivity. Preventing disease requires more than providing people with information to make healthy choices. While knowledge is critical, communities must reinforce and support health, for example, by making healthy choices easy and affordable. Health care providers should implement policies and systems to support the delivery of high-impact clinical preventive services and enhance linkages between clinical and community prevention efforts. For example, a health care system can adopt a decision support system that prompts clinicians to deliver appropriate clinical preventive services to patients. Medical students are overwhelmed with the amount of information and classes they have to take. There is so much for them to learn with all of the rotations they have to take. It is important to remember that these students have so many disease processes and pharmacology to learn that disease prevention and health promotion is sometimes not in their realm of thinking. This is why it is important for us to be sure they understand the importance of this topic and for physicians to adhere to the guidelines they are given. The successful integration of disease prevention and health promotion principles into medical student education does not depend on new curriculum, curriculum coordination and integration, or the use of new educational technology. Ultimately, the academic health sciences centers and schools of medicine must reconnect with the health needs of people, forming alliances with community groups and programs that focus on prevention. This reconnection demands a shift in core institutional values—from the paradigm of healing to the paradigm of health. References: Colwill, J., Cultice, J, (2003). The Future Supply of Family Physicians: Implications for Rural America. Health Affairs, 22:190-198. Cooke M., Irby D., Sullivan W., Ludmerer K. (2006). American medical education 100 years after the Flexner report. New England Journal of Medicine. 355(13):1339-1344. General Accounting Office (1999). Physician Shortage Areas: Medicare Incentive Payments Not an Effective Approach to Improve Access. Report to Congressional Requesters. Greiner A., Knebel E. (2003). Health Professions Education: A Bridge to Quality Washington, DC: National Academies Press. Inwald, S., Winters, F. (1995). Emphasizing a preventive medicine orientation during primary care/family practice residency training. Journal of American Osteopathic Association. 95:268. Wright, G., Andrilla, C., Hart, L (2001). How Many Physicians Can A Rural Community Support? A Practice Income Potential Model for Washington State. WWAMI Rural Health Research Center, University of Washington School of Medicine. Seattle, WA. Wu S, Green A. (2000). Projection of Chronic Illness Prevalence and Cost Inflation. RAND Corporation.

Eco Tour In Kerala Tourism Essays

Eco Tour In Kerala Tourism Essays Eco Tour In Kerala Tourism Essay Eco Tour In Kerala Tourism Essay Ecotourism can be summed up as a responsible travel to natural countries that conserves the environment and improves the wellbeing of local people . More and more people have become witting about the fact that environment demands to be protected. That’s why the construct of ecotourism has been received good by many. Ecotourism fundamentally focuses on environmental preservation and sustainable development. Through eco Tourss one attempts to salvage woods and convey a win-win development scheme for undeveloped rural areas to life. The rudimentss of eco touristry are same everyplace. The foremost of the regulations are that the touristry advises to minimise impact, spread consciousness about the environment and the injury caused to the it due to miss of cultural. The eco touristry spreads a sense of regard amongst all the people who undertake Tourss for environment. The basic thought behind carry oning and advancing such Tourss is that it empowers each person to take stairss towards conserving the Mother Nature. For locals excessively, such stairss are of import to supply them with fiscal stableness and supply them with support. In footings of eco touristry finishs in India, Kerala has gained a batch of impulse. It happens to be the greenest portion of India, which until the recent times was unexplored by people and has now all of a sudden gained a batch of celebrity and popularity amongst travelers from all across the Earth. Geographic topography of this topographic point is so varied that the people all around the universe semen here merely to be near to the nature. Kerala boasts of beautiful beaches, backwaters, beaches and the life giving sunlight. The best thing is that the touristry section of Kerala is cognizant of Kerala’s possible as a tourer finish and its natural wealth every bit good. It has taken of import stairss towards keeping ecological balance amongst people. The coconuts trees turning here and the Paddy Fieldss spread in estates and estates of land and the banana plantations fill up the mountain ranges with their green cover. To advance more eco touristry Kerala touristry has taken stairss to organize Tourss and travels which broaden the skylines of people. There are several attractive bundles designed to entice the visitants. Kerala’s western zone is being projected as the eco touristry zone. It specially caters to the foreing tourer who are looking for an experience where they can bask wildlife, some nature, have the bangs of escapades like trekking all combined into one. WIlflide sanctuaries like Peppara Wildlife Sanctuary, Neyyar Wildlife Sanctuary, Periyar Tiger Reserve, Shenduruny Wildlife Sanctuary, Chimmini, Chinnar Wildlife Sanctuary, Silent Valley National Park and Aralam Wildlife Sanctuary are some good known Eco-Tourism finishs in Kerala. There are other topographic points like Bhoothathankettu, Komarakom, Nelliampathy, Munnar and Kuruva islands which are can be preferred for eco Tourss. The vegetation and zoology of Kerala is abundant and diverse. The landscapes are equipped with backwaters, paddy Fieldss, hills and crossroadss. Kerala has a forest country of about 11,125 sq kilometer, which makes up 28.90 % of the entire land country. The western ghats is where all the forest country is located. Western Ghat is besides one of the world’s 18 hot spots of bio diverseness. Besides elaborate and flimsy bionetwork of sultry rain forests, Kerala every bit good has some extraordinary eco-tourism finishs in the signifier of its thriving emerald backwaters, palm-fringed sea-shores, joging tea and spice plantations on saddle horse gradients and many national Parkss and wildlife sanctuaries heaving with singular mixture of wildlife. While on an eco circuit here, one can prefer a homestay which includes remaining with local people. One can remain near the Paddy Fieldss or tea plantations and take regular hikings in these topographic points. One besides gets a opportunity to indulge in eating organically grown fruits and veggies. The typical manner of eating which on a banana foliage can be experienced if one decided to seek out the place corsets. For eco tourers, Kerala has no famine of activities. One should see the topographic point one time and see the beauty and tranquility.

Free Essays on Analyze Harper, ‘Bury Me In A Free Land’

France Harper was never a slave herself. However, been born in Baltimore, Maryland, a well-known â€Å"slave state† then, she was hugely influenced by the leftover impact from slavery, the continuously discrimination regarding the racism, sexism and political issues and luckily, by her well-educated uncle, William Watkins. So that she was able to express her interest in radical politics and religions freely and devote to lofty ideas. â€Å"Bury Me in a Free Land† was published in 1864 the same year when Harper’s husband, Fenton Harper died. I can’t be sure if this poem was directly written for him, but it was indeed a sentiment from all the black people at that time. I believe the title â€Å"Free Land† doesn’t necessarily refer to a geographical location, but a place where is slavery-free, racism-free and sexism-equally treated, and definitely not a place like Baltimore where black men and woman could never spiritually get away from what had taken place in the past. The freedom Harper was longing for through this poem was represented both as a physical condition and spiritual achievement. These sentences such as â€Å"†¦the tread of a coffle-gang to the shambles led†¦Ã¢â‚¬  â€Å" †¦The lash drinking her blood at each fearful gash†¦Ã¢â‚¬  â€Å"†¦the bay of a bloodhound seizing his human prey; †¦the captive plead in vain, as they bound, afresh, his galling chain†¦Ã¢â‚¬  as well as â€Å"†¦the young girl girls from their mother’s arms, bartered and sold for their youthful charms†¦Ã¢â‚¬  strongly suggested the hard evidence from physical abuses which were against humane system. And to me, it also implied to those unbearable, and horrified pains that black people had been suffered centuries ago till then. In addition to that, from this sentence said â€Å" I would sleep†¦ where bloated Might can rob no man of his dearest right†¦Ã¢â‚¬  I feel like she wasn’t only referri ng to the â€Å"slavery† itself in the past, but also a present situation in... Free Essays on Analyze Harper, ‘Bury Me In A Free Land’ Free Essays on Analyze Harper, ‘Bury Me In A Free Land’ France Harper was never a slave herself. However, been born in Baltimore, Maryland, a well-known â€Å"slave state† then, she was hugely influenced by the leftover impact from slavery, the continuously discrimination regarding the racism, sexism and political issues and luckily, by her well-educated uncle, William Watkins. So that she was able to express her interest in radical politics and religions freely and devote to lofty ideas. â€Å"Bury Me in a Free Land† was published in 1864 the same year when Harper’s husband, Fenton Harper died. I can’t be sure if this poem was directly written for him, but it was indeed a sentiment from all the black people at that time. I believe the title â€Å"Free Land† doesn’t necessarily refer to a geographical location, but a place where is slavery-free, racism-free and sexism-equally treated, and definitely not a place like Baltimore where black men and woman could never spiritually get away from what had taken place in the past. The freedom Harper was longing for through this poem was represented both as a physical condition and spiritual achievement. These sentences such as â€Å"†¦the tread of a coffle-gang to the shambles led†¦Ã¢â‚¬  â€Å" †¦The lash drinking her blood at each fearful gash†¦Ã¢â‚¬  â€Å"†¦the bay of a bloodhound seizing his human prey; †¦the captive plead in vain, as they bound, afresh, his galling chain†¦Ã¢â‚¬  as well as â€Å"†¦the young girl girls from their mother’s arms, bartered and sold for their youthful charms†¦Ã¢â‚¬  strongly suggested the hard evidence from physical abuses which were against humane system. And to me, it also implied to those unbearable, and horrified pains that black people had been suffered centuries ago till then. In addition to that, from this sentence said â€Å" I would sleep†¦ where bloated Might can rob no man of his dearest right†¦Ã¢â‚¬  I feel like she wasn’t only referri ng to the â€Å"slavery† itself in the past, but also a present situation in...

Word Choice Its vs. Its - Proofread My Papers Academic Blog

Word Choice Its vs. Its - Proofread My Papers Academic Blog Word Choice: Its vs. Its Apostrophes have a bad habit of turning up in unexpected places. Confusion between â€Å"its† and â€Å"its,† for example, is so common that, as proofreaders, we pretty much consider it our nemesis. Worry not, though! We’ve prepared this simple guide to using â€Å"its† and â€Å"it’s† correctly, so read on and you’ll soon be equipped to join our crusade against this common grammatical error. Why the Problem Occurs â€Å"Its† and â€Å"it’s† are so frequently confused because there are two situations in which we typically add an apostrophe to a word: To indicate possession (e.g., the windshield on a car is the â€Å"car’s windshield†) To indicate omitted letters in a contraction (e.g., â€Å"do not† becomes â€Å"don’t†) It would therefore make sense for something belonging to an â€Å"it† to be indicated by adding an apostrophe + â€Å"s† to the word, but in practice we only use an apostrophe for the contraction â€Å"it’s.† Why? And how do you remember this distinction? Let us explain. Its (Possessive Pronoun) The term â€Å"its† is used when referring to something owned or belonging to an â€Å"it† (typically an object or animal): With its smashed windows and chipped paintwork, the car was a wreck. Just dont ask us what we were doing when we wrecked it. [Photo: Thomas R Machnitzki]â€Å"Its† doesn’t require an apostrophe because it is a possessive pronoun, like â€Å"his,† â€Å"her† or â€Å"your† (none of which require an apostrophe to indicate possession). It’s (Contraction) â€Å"Its† is a contraction, a shortened version of two separate words with letters omitted. To be specific, â€Å"it’s† combines â€Å"it† with either â€Å"is† or â€Å"has† depending on the tense used: It is finally time! = It’s finally time! It has been a long wait! = It’s been a long wait! Like any other contraction, you must use an apostrophe to show that two words have been combined when writing â€Å"it’s.† Its or It’s? The distinction between these terms is vital for clarity, so it’s definitely worth taking a moment to remember how they should be used. Thankfully, the difference is a fairly simple one: Its = Possession Its = Contraction (either it is or it has) Thus, if you’re writing about something that belongs to an â€Å"it,† the correct term will always be â€Å"its.† Likewise, if you’re using â€Å"it’s† as a shortened version of â€Å"it is† or â€Å"it has,† you’ll always need an apostrophe. It’s also worth remembering that contractions are generally considered inappropriate in formal writing, so you should avoid terms like â€Å"its† in your college work and write â€Å"it is† in full instead.

CASE STUDY Example | Topics and Well Written Essays - 500 words - 2

Case Study Example Conversely, the Seven-S Model was chosen as it considers broader external measures of company efficiency. While a variety of diagnostic models could be applied to the Boeing situation, these specific models provide a strong contrast in that one focuses more heavily on human resource elements and the other focuses on external and structural aspects. In examining the Boeing situation, it’s clear that both situations must be considered in considering the organizational framework. 2. When examining the Boeing situation the Six-Box model encapsulates a number of important elements in the company’s structural framework. In these regards, it’s noted that the six elements of the model includes, â€Å"the organization’s strategy, structure, rewards, internal relationships, helpful mechanisms, and leadership (‘Organizational Diagnostic Models’ 2009).† While the majority of the challenges within the Boeing structural framework are larger organizational issues, it’s clear the human resource issues reflected in this diagnostic model are also essential elements. One of the major cultural issues at Boeing was identified as the merger with McDonnell Douglas. The aspect of the six-box models concerned with internal relationships, helpful mechanisms, and leadership are all diagnostic means of considering the cultural challenges that were presented by this merger. In these regards, the internal aspects of the six-box model con sider both the cultural changes brought on by the merger of these companies with previously disparate visions, but also considers the leadership challenges that emerged as company president Harry Stonecipher assumed the CEO position at Boeing. While the six-box model largely diagnoses the internal aspects of the Boeing corporation, it’s clear that the primary areas of concern are larger structural elements. In these regards, it’s necessary to consider the Seven-S Model. This model indicates that the major areas of concern are,

Reasearch Paper Research Example | Topics and Well Written Essays - 1250 words - 1

Reasearch - Research Paper Example Diffusion can lead to changes in cultural practices, which will eventually influence spatial distribution. Cultural is the accepted way of life within a particular group of people. It includes food, clothing, practices and beliefs. Currently, the world is full of many different cultures. However, the dominant cultures trace their origins in cultural hearths. Seven locations have been identified as the point of origin for the dominant cultures in the world (Blij et al, 2011). These locations include the Nile River Valley, Indus River valley, Wei-Huang Valley, Ganges River Valley, Andean, Mesopotamia, and West Africa. It is the cradle of Chinese civilization. The valley is where the earliest Chinese irrigation works started. The capital of Chinese major dynasties like Qin, Zhou, Tang and Han were found along this valley. Trade in the valley began in the form of barter trade, which eventually developed as innovation gained ground. It is believed that the Wei River is the ancient Jiang River, which is associated with the early development of agriculture (Pitzl, 2004). The Nile is a critical component of both ancient and modern Egypt. The Nile River is the longest river in the world; it flows from the mountains to the Mediterranean. The river has been responsible for supporting many lives for thousands of years. It has shaped many cultures in the region. The earliest forms of civilization in Egypt are associated with the Nile. The river made agriculture possible, which is the reason ancient Egypt was able to make strides in civilization. The Nile River valley is where the Egyptian culture flourished. It is responsible for the development of Kingdoms of West Africa. Agricultural breakthroughs were made by these kingdoms. The development in this area was influenced by the breakthroughs experienced by the people Southeast Asia and the Nile valley. It had agricultural communities its northern part by

Famfa Oil Ltd is oil depletion a good thing Essay

Famfa Oil Ltd is oil depletion a good thing - Essay Example In such a way, the author will discuss four of the following environmental drawbacks that oil drilling within Nigeria, and elsewhere throughout the world for that matter, necessarily poses: the disruption in aquatic and sea life that the high level of noise generated by such a process necessarily entails, the level of habitat destruction that oil drilling causes, the environmental impacts and risks that oil spills pose, and the somewhat unregulated and oftentimes sloppy means by which third-party oil extraction companies often engage in such a process. Similarly, the analysis will also discuss what this author deems to be at least one overall benefit that oil drilling necessarily poses for the environment, the creation of man-made reefs on the ocean floor, as well as the issue of domestic oil ownership. By waiting each of these determinants, the analysis will also seek to determine whether or not, regardless of the economic benefits with such a process necessarily entails, the comple te exhaustion of hydrocarbon resources around the globe would be a benefit for the environment and by extension mankind as a whole. Background history: As compared to the multinational conglomerates of Chevron, Shell, BP, and others, FAMFA Oil is a relatively newcomer to the world of oil and gas exploration. Additionally, whereas many of the other firms which it previously been specified Tens of thousands of oilfield leases throughout the entire globe, FAMFA Oil operates specifically within its own nation of origin; Nigeria. This helps to set FAMFA Oil apart from many of its competitors do not only to its relatively recent entry into the world of oil drilling and exploration, but also sets it apart as Nigeria’s only domestically operated oil exploration and extraction entity. FAMFA Oil was originally founded in 1993. Soon thereafter, it began exploration of potential oil fields directly off the coast of Nigeria in what is now termed as the Guinea shelf. Soon thereafter, in 19 98, the Agbami field was discovered. This represented one of the first new hydrocarbon deposits discovered within recent history. Granted a leasehold right to over one half million acres of this oilfield in the late 1990s, FAMFA Oil soon became a dominant player sharing remainder of the oilfield with the likes of Texaco, Chevron, and a litany of other subsidiaries. Besides being one of the first oil companies operate within this oil-rich region, FAMFA Oil also had the additional benefit of extracting a very high quality crude that is been defined by many spectators as light, sweet, and low in sulfur content. Naturally, the overall level of oil that is exhibited within this particular field, and other fields in and around Nigeria necessarily means that a higher profit margin exists for this firm due to the fact that the crude oil extracted from these regions is of a higher value and needs less refinement prior to being turned into usable petroleum resources. Environmental Issues and Concerns: Firstly, from the interview which was conducted, it became clear that the CEO of FAMFA Oil was keenly aware of the overall risks related to noise pollution that oil drilling necessarily entails. Whereas environmentalists and society in general for that matter, are keenly aware of the risks of oil spills that necessarily result from oil extraction and exploitation around quote, few are aware of the fact that one of the secondary or tertiary

Sonnet analyze Essay Example | Topics and Well Written Essays - 500 words

Sonnet analyze - Essay Example Contrary to popular misconception, it is addressed, not to his lady-love, but to a friend, probably William Herbert, Earl of Pembroke 1. Shakespeare commences his sonnet by comparing the youth with summer, with its’ connotations of warmth and light, but then devotes the first two quatrains to listing the shortcomings of summer. Unlike the even-tempered disposition of his friend, summer is subject to excesses. It is a transient season, which flits away all too soon: the metaphor of the short lease (Line 4). The sun, â€Å"the eye of heaven,† (line 5) either blinds one with a surfeit of light, or vanishes behind overcast skies or the darkness of night. Capitulating to the inexorable march of time, nothing can adhere permanently to the ideal of beauty. In the third quatrain, Shakespeare acclaims the unchanging nature of his friends’ virtues, denoted by â€Å"thy eternal summer† (Line 9). His beauty, being of the mind and not of the body, will always remain wi thin his grasp. In the last two lines of the third quatrain and the concluding couplet, the poet asserts the immutability of his love for the youth, whom he has immortalized â€Å"in eternal lines† (Line 12). As long as the written word exists, his love will live on, beyond the reach of death. The sonnet apotheosizes both the poem and the poets’ Muse, concluding with the poignantly beautiful words: â€Å"So long as men can breathe or eyes can see, / So long lives this and this gives life to thee.† Coming to Sonnet 130, the first contrast to strike us is the difference between the straightforward paean of praise, which is Sonnet 18, and the light-hearted, satirical tone of Sonnet 130. All the three quatrains apparently mock the physical deficiencies of Shakespeare’s mistress: her eyes are less bright than the sun, coral outdoes her lips in redness, snow outshines her dull breast, her hair is far from the ideal of spun gold, she lacks the pink and white complexion of

Reading notes Essay Example | Topics and Well Written Essays - 250 words - 2

Reading notes - Essay Example Leadership has no one best way; it is a contingency approach as per the situation for best results. Effectiveness of leadership depends on the situation, demographics and other characteristics. Mix in leadership approach as per the situation is the best form of strategy to attain the desired goals, mitigate complexities, uncertainties along with meeting the organisational expectations. Contingency theory of leadership is one of the vital concepts for the organisational life Leadership in practice demands innovation and quality social movements to strengthen diversity. Transformation in leadership which is driven from front results in better outcomes. Leadership is about building a world for the people through innovation and diversity for the purpose of collectivism Leadership is based on the theory and practice for a better world to develop the skills for the significance of organisational life. Leadership is related to the concept of knowing, doing and then

Psychological (market segmentation) of Hong Kong Essay

Psychological (market segmentation) of Hong Kong - Essay Example 1998, 6) of people in the target market. On the other hand, Jakubiak et al. (1990) note that psychological or psychographic market segmentation is based on the research over specific characteristics of the target market: ‘sex, age, income and education’ (Jakubiak et al. 1990, p.15). In accordance with the above, the psychological market segmentation of Hong Kong could be analyzed as follows: In Hong Kong the high percentage of population (74.8%) is between 15 and 64 years old (Index Mundi 2011); men are approximately as many as women, with a slight superiority of women though. The entire population is urban, at least referring to the structure of the population in 2010 (Index Mundi 2011). The life expectancy of the population has been estimated to 82 years; women are likely to live longer reaching the 84 years while men tend to live up to the 79 years, at least at an average level (Index Mundi 2011). In accordance with a recent governmental report, in 2009 the population of Hong was estimated to 7 million. In the same report it is noted that in 2009 females were more than males, ‘889 males for 1000 females’ (Hong Kong government 2011). It is also mentioned that the educational level of the population has significantly improved the last 5 years; in 2009 the percentage of people attained a post-secondary educational institution reached the 25.7% - from 22.8% in 2004 (Hong Kong government 2011). As for the average income of local population, this was estimated to $17,500 – for the fourth quarter 2004 (Hong Kong Government 2004). Taking into consideration the above facts, the performance of Dippin Dots in the market of Hong Kong is expected to be significant; the specific product addresses a high percentage of the population – in terms of age and activities: from children in school to individuals at work. Women, who are likely to consume sweets more than men and who are the majority in Hong Kong, are expected to love

Reading notes Essay Example | Topics and Well Written Essays - 250 words - 2

Reading notes - Essay Example Leadership has no one best way; it is a contingency approach as per the situation for best results. Effectiveness of leadership depends on the situation, demographics and other characteristics. Mix in leadership approach as per the situation is the best form of strategy to attain the desired goals, mitigate complexities, uncertainties along with meeting the organisational expectations. Contingency theory of leadership is one of the vital concepts for the organisational life Leadership in practice demands innovation and quality social movements to strengthen diversity. Transformation in leadership which is driven from front results in better outcomes. Leadership is about building a world for the people through innovation and diversity for the purpose of collectivism Leadership is based on the theory and practice for a better world to develop the skills for the significance of organisational life. Leadership is related to the concept of knowing, doing and then

My Best Friend Essay Example for Free

My Best Friend Essay â€Å"Don’t walk in front of me, I may not follow; don’t walk behind me, I may not lead; Just walk beside me, and be my friend†. I’m going to describe someone who means the world to me and also has a huge impact in my life. I have one such good friend who walks beside me and who extends her hand, when I am about to slip and fall. She is my greatest asset in life, which I treasure more than anything else in this world. She is my best friend. My best friend is Mahliet Mersha. We come from the same neighborhood. Our houses are situated close to each other’s. Both Mahliet and I are of same age and belong to more or less same economic background. In fact, what has cemented our friendship deep is that our families have been close to each other for a long time. My father and Mahliet’s father were good friends back in Ethiopia. Another reason, which probably helped us to become good friends, is that we have grown together. We have spent our childhood days playing, fighting, learning, and enjoying together. Mahliet and I generally go to school together but I will be leaving Mahliet because it’s going to be my final year. Mahliet has many excellent qualities of heart and mind. Her simplicity, smartness, neatness, intelligence, straightforwardness, cool temperament, pleasant behavior, gentle ways, dutifulness, etc. have made her one of the most liked and popular students in the school. Mahliet’s sweet temperament is her greatest quality. She never hurts others or speaks ill of others. She has an amazing personality. She also helps me more than anybody. She tries to do all she can to make me come up to her level. She never goes to any movies or party without me. I do the same for her. My best friend has been through a lot she is currently living with me sometimes and also living with my other friend Helen. I’ve helped Mahliet from day one; she was having problems at home and not living a healthy life. Whenever I am sick, she is the first to come and see me. There is no function in my home without her presence. All these have combined to make our friendship deep and lasting. The best trait that I admire and like most in my friend is her disciplined life. She gets up on time, does her homework always, attends school regularly, respects her teachers and elders and never indulges in unhealthy ways such as, smoking, taking alcohol, idling away time, skipping classes etc. Her principle of ‘duty first- enjoyment second’ is something that I find difficult to follow, yet try to imitate. She corrects me whenever I commit any mistake. For me she is a source of inspiration, support and also a role model to imitate. I am ever grateful to the almighty for having given me such a good friend. I cherish it as my greatest treasure. I am sure our friendship will grow deeper and deeper in the years to come. I wish everyone had such friends in life. I know I can always count on Mahliet whenever I need her and she also feels the same way. My best friend brings joy to me.

Predictors of Patient Satisfaction

Predictors of Patient Satisfaction CHAPTER 1: Introduction In this chapter we will briefly discuss the background of the research area. At first an overview of the patients satisfaction concept will be introduced. This will be followed by the relevance of this thesis to the country of Kuwait. After that, we will present a discussion of the problem that will give a better understanding to the reader for our subject. The chapter ends with a brief description of the thesis structure follow. 1.1 Overview: The patient experience reflects the way in which a person perceives the sum total of his experiences with the health system throughout the continuum of care. This experience is influenced by the total of the encounters between the patient and the caregiver, of the patient’s expectations from the health system and from the organizational culture in all of the frameworks with which the patient comes in contact. In recent years, the patient experience has become a central talking point in the ongoing discourse of the health systems in Israel and worldwide, which coincides with numerous social trends: Increasing public awareness of the patient’s rights. Public demand for transparency in conduct and for exploiting opportunities to improve. Activity of patient safety organizations. Changes in the service and consumer cultures. Demand for equality and accessibility to each and every individual. Increasing use of electronic communication and social media in search of medical information, knowledge sharing among patients, recommendation of specialists, alternative treatments and facilities and so on. Patient satisfaction is generally considered as the extent  to which the patients feel that their needs and  expectations are being met by the services provided[4]. Patient satisfaction predicts both compliances [5] and  utilisation [6] and may even be related to improved  health [7]. It also contributes to the atmosphere  prevailing in a PHCC [7,8]. It is associated with  continuity of care [3], the doctors communication skills  [9], the degree of his or her patient centeredness [10]  and the congruence between intervention desired and  that received by the patient [11] . Other factors  influencing satisfaction with medical care include  confidence in the system and a positive outlook on life  in general[12] . Finally, satisfaction is the judgment of  the patient on the care that has been provided [13]. The  physician remains a key element in patient satisfaction  [14]. Summarize chapter 2 in one a half page start with small problem definition, actually there are determinants 1.2 Relevance of this thesis to the country of Kuwait With the huge growing number of cancer patients worldwide in recent years the needs of effective and capable health care suppliers is mandatory. The health care sector in Kuwait has been occupying very important position among the public, as it takes the responsibility to maintain peoples heath and to prevent disease as well to secure complete coverage of the health care services. Kuwait consists six general hospitals for several specialty, and more than 70 care clinics. With an aging facilities and growing population, hospitals have become overused with empower of tools and equipments and the care clinics are not serving dangerous situations or real disease. Cancer cases in Kuwait has reached the top of disease and have been recognized as a main cause of deaths in the country (Alduaij 2012). Kuwait control cancer centre (KCC) comprehensive cancer center have 600 qualified medical staff and 459 beds. KCCC treats over 2000 new cancer patients each year and total of 28,697 from Kuwait and the region(Kuwaitcancercenter.com 2014)[50]. Identification of predictors of patient satisfaction (what aspects of care matter the most to patients) enables policy makers at the Ministry of Health in Kuwait to focus on these aspects and improve them. The correlates of socio-demographic characteristics of patients with satisfaction allow the health care providers to cater to the different needs of patients based on their socio-demographic characteristics. This study aims at identifying predictors of patient satisfaction in the primary care clinics of the Ministry of Health, Kuwait (factors leading to patient satisfaction or dissatisfaction) and its socio-demographic correlates. 1.3 Problem Definition: Lack of proper strategies and support system by Ministry of Health (MOH). There are many obstacles interfering the treatment of patients in Kuwait due to poor system and insufficient management strategies that is related to health care services (Alduaij 2012). Kuwait Cancer Control Center (KCC) which was built back in the 70s is considered as one of the important medical centers in Kuwait for the reason of increasing number of cancer patients in Kuwait (KCC 2014)[51]. KCC have a capacity of 459 beds against 28,697 patients with 1643 employeed,490 nursed, and 11 physicians. Based on that, the hospital have witnessed a migration of the experienced staff which results in shortage of human resources and accordingly leads to instability and sub-optimal medical system (Annaharkw.com, 2014)[53]. Huge public demand to improve hospital services. According to Arab Times (2014)[52] the previous Kuwaiti parliament members have step against the low performance of Ministry of Health (MOH) and of KCCC in particular. They have raised their disagreement over the government’s failure to control the disease and to provide adequate services to satisfy the patients. Many issues were declared to the ministir of health seeking for urgent solutions such as: long waiting time, unavailability of beds , lack of the hospital human resources and machinery as well financial and administrative capabilities. Temporary recovery plan but not permanent solutions. His Highness the Amir Sheikh Sabah Al-Ahmad Al-Jaber Al-Sabah, at the end of year 2013 gave instructions to the government to send cancer patients for treatment abroad at the States expense and to expedite with actions (Kuna, 2014)[50]. The reason for the urgency of this new law was due to public dissatisfaction, and the continuous complaints toward cancer treatment in Kuwait. Dire personnel experience A personnel experience with the cancer disease has been the real motivation behind this study. Watching a dear person suffering not just because of the disease, but because of shortage of resources and lack of proper support system, is the hardest thing ever especially when it comes to losing that dear person forever. 3.6 Research objectives The research objectives are as the following: To explore and review the available international literature about the cancer patents satisfaction. To discuss the determinant of cancer patients satisfaction. To identify service quality dimensions related to cancer patients. To investigate the importance of quality of life for cancer patients. To find out the impact of socio demographic characteristic on cancer patients in Kuwait. 3.7 Research questions Based on the objectives of the study, key questions should be addressed: 1. What are the determinants needed to reach an effective cancer patients satisfaction in Kuwait? 2. What are the health related service quality dimensions? 3. What are the quality of life factors that contribute cancer patients satisfaction? 4. What is the effect of socio-demographic characteristic on cancer disease in Kuwait? 1.6 Research Methodology Our research is considered deductive, quantitative, descriptive and explanatory based on the experiments presented in our literature review. This study is focusing on cancer patients and the benefits that are provided by KCCC hospitals and their personnel life. The questionnaire is in two language English and Arabic and have been randomly distributed in Kuwait cancer control centre and on website. The study population consisted of the patients who came for therapy in KCCC ( outpatients) and the sample size consisted of 300 patients based on total cancer patients in Kuwait which are approximately 28,697 patients. The eligibility criteria included patients who have been diagnosed with different types of cancer as a minimum of 6 months ,above 21 years old and currently are undergoing treatment. The questionnaire contained a socio-demographic characteristics as well as the overall satisfaction with the different aspects of quality of services and quality of life. At last, The data analys is is obtained through using different statistical techniques by using the SPSS software version 17. 1.7 Thesis structure This thesis is divided into five chapters. In the first chapter, we will be providing a background and an overview of the selected research subject, followed by the problem area discussion and description of the thesis structure. In chapter two, an academic literature review related to patients satisfaction and the different independents variables such as physcian concern,staff concern, convenience of care process, tangibles, social well-being, emotional well-being, and information knowledge will be introduced based on theories, academic studies and reports. Chapter three explains the methodology and techniques that have been used in our thesis to analyze and carry out this study. In chapter four, an analysis of the empirical data will be presented along with a discussion of the survey findings and results. Last chapter, number 5, is summarizing the results that have been achieved in our study along with a comparison with other studies. At the end of the final chapter, we will be pro viding a conclusion and recommendations for management and future research. A definition of quality of life The quality of life can only be described and measured in individual terms, and depends on present lifestyle, past experience, hopes for the future, dreams and ambitions. Quality of life must include all areas of life and experience and take into account the impact of illness and treatment. A good quality of life can be said to be present when the hopes of an individual are A good quality of life is therefore usually expressed in terms of satisfaction, contentment, happiness and fulfillment and the ability to cope. This definition emphasizes the importance of personal growth. (K. Chambers et al., 2011) Calman, K. 1984. Quality of life in cancer patients -an hypothesis. Journal of medical ethics, [Accessed: 16 Nov 2013].

Antony Flew: The Existence and Belief Of God Essay -- Philosopher Anto

Antony Flew: The Existence and Belief of God Antony Flew starts by telling the audience this story of two explorers that accidentally came upon a garden in a jungle. In this garden, there were many beautiful flowers and weeds. One explorer says, "some gardener must tend this plot". While the other disagrees, "there is no gardener". So, these two explorers tried to figure out who was right and who was wrong. They waited the whole night, but no gardener was ever seen. Then the "Believer" said that there must be a gardener, that he "is an invisible gardener". He tried everything he could to convince to the "Sceptic" that he was right, barbed-wire, electrifying fence, patrolling bloodhounds. But no gardener was ever found. Still the "Believer" was not convinced. He gave the "Sceptic" many excuses as to why they couldn't see the gardener. The "Sceptic" told him that he was crazy because what started out as a simple assertion that there was a gardener, turned into "an imaginary gardener".   Ã‚  Ã‚  Ã‚  Ã‚  This parable that Flew is using is clearly an analogy to the existence and belief of God. The garden represents God, "†¦invisible, intangible, insensible†¦". The "Sceptic" says there is no gardener, just as an atheist denies the existence God. The "Believer" says there is a gardener, like a theist telling everyone that God exists. The "Believer" tries to prove that there was a planter, who planted the seeds for the flowers to grow. This planter takes care of them, a parallelism to God supposedly taking care of "us".   Ã‚  Ã‚  Ã‚  Ã‚  Flew talks about assertions. He states that "what starts as an assertion, that something exists†¦may be reduced step by step to an altogether different status". He uses the example of how if one man were to talk about sexual behavior, "another man prefers to talk of Aphrodite". They don't seem to make sense. How can one confuse the idea of a sexual behavior with Aphrodite? He also points out the fact that "a fine brash hypothesis may be killed by inches, the death of a thousand qualifications". A good example of this is when he said that "God loves us as a father loves his children". He states that when we see a child dying of cancer, his "earthy father" is there, to help him, nurture him, trying his best for his son. But his "Heavenly Father", God, is no where to be found, that he "reveals no obvious sign of concern". The... ...arden in which I find myself, that I am unable to share the explorers' detachment," said Hare. He tried to point out that if he was in the same situation, he would not share the same views as the explorers. Which is a belief in the g ardener, a belief in God. Both of these man had some strong viewpoints. Flew states, if one asserts something, then one must deny something. What Hare is trying to say is that, there is two sides to every idea or "assertions", a blik. That that is a sane blik and a insane blik. Most people have the sane one and those who don't share this view is point as lunatics. But no one is not trying to deny something here. The person with the insane blik is not wrong or that he's not trying to deny something, it's just that his views are different. Flew states, "what would have to occur or to have occurred to constitute for you a disproof of the love of, or of the existence of, God?" Hare's reply to this question is that he calls this "completely victorious." Nothing have to occur because those who does not share this belief in God have an insane blik. They are not trying to deny that God doesn't but rather that they views are just different.

A Persuasive Essay Against School Uniforms :: School Uniforms Argumentative

High school is typically a time when kids begin to distinguish themselves from one another. Students begin to develop their own sense of personal style, desperately trying to both fit in and stand out simultaneously. Being self-conscious and often lacking the confidence needed to assert themselves, teens are forced to use clothing and outward appearance as the means to manifest this individuality. Thus, students should not be forced to wear uniforms to school. Standard uniforms are unproven deterrents to student violence; are a "Band-Aid" to cover up the real problems faced by children and teens; and they violate students' right of self-expression, depriving them of their search for identity. There is something comforting about school children and teenagers dressed in pleats and plaid. Maybe it is a reminder of past times, or conjures up thoughts of order and safety. Whatever the reason, school uniforms are getting a lot of ?wear? these days, yet remain an unproven deterrent to school violence. No long-term, formal studies have been done with regards to the effectiveness of school uniforms, but many schools have kept their own informal statistics, such as the Long Beach School District. These statistics offered by Long Beach are often most cited as a proven deterrent to school violence, after adopting a mandatory uniform policy in 1994. According to Richard Van Der Laan, school crime has dropped over seventy-five percent, while attendance has reached an all-time high. One question we must ask ourselves is this, ?Is it the uniforms, or the induction of them that is solving the problem?? Maybe it is the school and parents showing some ?back-bone? which is affecting t he students, not the clothing. If you are a skeptic, get in line. There is no concrete evidence proving uniforms alone cause such dramatic reductions in crime, but rather, these policies appear to act as nothing more that a ?Band-Aid? that fails to address the real causes of youth violence. Although this violence, including sexual assault, can be linked to ?free-dress?, it is not dependent upon it, and points to deeper, more significant problems within the youth community. Violence is not learned by clothing, but rather through unfit home situations, negative friendships, and even popular culture (including emulation of television, media, music, and movies). A simple change in dress will not abolish these problems, but merely hide them for a time.

“High Fidelity”- Character anaysis Essay

Rob is a morose person who needs this excuse to always complain. He’s a very pessimistic person, who can’t seem to find a positive outlook in anything. Rob is also a very self-conscious person who is not content with himself. He believes that he lacks in the areas he views as important in his life. He depends on his woman to keep him happy, and judges his life according to the woman he’s with. He simply can’t manage to be happy without one. His unhappiness drives him to be very critical and judgmental to the world around him. He makes a jerky remark to everything he notices. All and all Rob has a weak character which depends on other things rather than himself to be happy. Rob seems to be a very pessimistic person. He sees everything in a negative fashion because he is not content with his life, and assumes it is impossible for things to improve. Once Rob returns home after seeing Marie sing with another man, he feels depressed and turns to his records for some sort of reassuring escape: Is it so wrong, wanting to be home with your record collection? It’s not like collecting records is like collecting stamps, or beermats, or antique thimbles. There’s a whole world in here, a nicer, dirtier, more violent, more peaceful, more colorful, sleazier, more dangerous, more loving world than the world I live in; there is history, and geography, and poetry, and countless other things I should have studied at school, including music. (Hornby, 83) Rob seems to feel as though his records are the only thing he can rely on. Everyone has some sort dependence on certain sentimental things, be it a pet, friend or family member. In Rob’s case, his music is the only constant that will never let him down. He sees a whole different world inside his music, one which doesn’t value the real world’s standards or values. It brings him somewhere else for a bit, somewhere which doesn’t remind him of the depressing things in his life. It seems to me that with those discouraging thoughts it drives him to be very pessimistic. Without even  talking to Marie he assumed right off the bat that she was going to hook up with the man she was singing with. He didn’t even try to show he cared in the least. His pessimism led him to give up on Marie very quickly, without even looking at the possible positive side. These actions show he has a very pessimistic outlook on life which is driven by his low self-esteem. Rob also seems unsatisfied with himself. Too inadequate to be happy in a world where he feels he doesn’t belong. I’m here , in this stupid little flat, on my own, and I’m thirty-five years old, and I own a tiny failing business, and my friends don’t seem to be friends at all but people whose phone numbers I haven’t lost. And if I went back to sleep and slept for forty years and woke up without any teeth to the sound of Melody Radio in an old people’s home, I wouldn’t worry that much, because the worst of life, i.e., the rest of it, would be over. And I wouldn’t even have had to kill myself. (74) Rob looks at every aspect of his life and feels so insufficient that he doesn’t even see the reason for living. He feels like he has no substance in his life. From having no true friends, to a failing job. All the characteristics that he values to be a person worth living, have failed him. I think his mother plays an important role in Rob’s low self -esteem as she even degrades him and offers him no support. She doesn’t even comfort him after the break-up with Laura, yet just criticizes and tells him that she â€Å"would have left [him] to get on with it years ago.† (48) She demeans his job, and adds to his low self-confidence. Parents are supposed to be supportive in times of unhappiness. Parents are the people who are supposed to love unconditionally, but in Rob’s case it seems that they only regard the negative aspects of his life which definitely cannot improve his situation. He feels so inadequate because he has no one to turn to or depend on. He wants to â€Å"run [himself] down, feel sorry for [himself], celebrate [his] inadequacies†. (72) Rob depends on a woman to keep him happy. He believes his woman defines him as a person, and each time he is without one he is miserable. Sometimes it seems as though the only way a man can judge his own niceness, his own decency, is by looking at his relationships with women- or rather, with prospective or current sexual partners. (68) He judges himself according to the woman he’s affiliated with. He doesn’t see himself as a full person without a woman. He believes that â€Å"women are going to save [him], lead [him] through to a better life, that they can change and redeem [him].† (63) Rob is basically willing to be whatever his woman wants of him. Even his relationship with Sarah Kendrew was one of convenience because he had no one else, and wanted to feel equal to his companion. Charlie had made him feel inadequate and less of a person than her, so his relationship with Sarah was one where he had someone to lean on through his time of getting over her. Sarah made it easier for him because she was going through the same situation. They were just staying together to have someone to lean on, and not be alone. He was her moment just as Charlie was mine, and when they split, Sarah had sworn off men for a while, just as I had sworn off women. It made sense to swear off together, to pool our loathing of the opposite sex and get to share a bed with someone at the same time. Our friends were all paired off, our careers seemed to have hardened into permanence, we were frightened of being left alone for the rest of our lives. (29) Rob just couldn’t handle being alone. It was easy for him to make the relationship with Sarah work because she felt the same, and had the same problems he did. His weak character leads him to depend on woman to keep him happy and satisfied. Rob was also a very judgmental and critical person. His views on music could not be challenged, as he also evaluated woman according to their musical interests and favorite movies. His views were a little harsh sometimes, and he believed he was quite educated in certain areas, which therefore lead to his many judgments. I’d say there were millions like me, but there aren’t, really: lots of blokes have impeccable music taste but don’t read, lots of blokes read but are really fat, lots of blokes are sympathetic to feminism but have stupid beards, lots of blokes have a Woody Allen sense of humor but look like Woody Allen. Lots of blokes drink too much, lots of blokes behave stupidly when they drive cars, lots of blokes get into fights, or show off about money, or take drugs. I don’t do any of these things really; if I do OK with women, it’s not because of the virtues I have, but because of the shadows I don’t have. (28) Rob makes a comment on every possible singer, songwriter, actress/actor he can. His critical attitude makes him look like a jerk. He acts above the people he criticizes to make him feel better about himself. He has a judgment on everything. Besides being critical to himself, he’s critical to the world around him because he is miserable. He sees the negative in everything which makes him as opinionated as he is. His frustration makes him angry at everything and everyone around him. All and all, Rob’s depressive, dependent, self-conscious and critical attitudes demonstrate that he has a weak character. His pessimism leads to his depression, as his low self-esteem leads to his criticisms. He has a very miserable life because he doesn’t even live up to his own standards. He depends on a woman to make him happy, which is completely unrealistic. Rob will never manage to be happy because he always manages to criticize and demean everything that’s going on around him.

Gender differences Essay

It could be said that to some extent the view that processes within schools may lead to gender differences in educational achievement is true. The theory of Interactionist looks at the individual rather than society; therefore it is a bottom up theory. Interactionist argue that the processes within the schools such as the hidden curriculum may lead students in gender differences in educational achievement, as what happens inside the school which is unwritten is what influences the individual in educational achievement, not the formal curriculum or what is written rule such as the subjects which is being studied influences the student to achieve. The sociologist Goffman explains that everyone in society is â€Å"presenting the self in everyday life†. What he means is that everyone is a puppet of society and not in control of what they say or do, but in fact they are attached in strings and act for example in play, such as a female may play the role of a mother at home but play the role of a student at school. Some argue that the structure and settings of schools, generally creates gender differences in educational achievement, for example the socialisation aspect is that the students are socialised into tolerable forms of behaviour ‘pupils are given drill in how to move about the school, sit in desk, raise hands†¦ the puritan of hard work, sober living and good manners is continuously urged upon them. ‘ This socialisation naturally created gender differences as males are seen or expected to behave in classrooms in the manner of ‘masculine’ while females are seen or expected to behave in ‘feminine’ behaviour or otherwise it could be considered odd, and therefore the students who do behave odd are looked at differently or called ‘deviant’. The sociologist Postman and Weingartner, studied that the hidden curriculum consisted of discovering that; knowledge is beyond the power of students and is in case none of their business; secondly recall is the highest form of intellectual achievement and therefore the collection of ‘facts’ is the goal of education; the voice of authority is to be trusted more than independent judgement; feelings are irrelevant in education; passive acceptance is a more desirable response to ideas than active criticism. This study proves that the individual does not play in an important role but rather how to ‘survive’ the school and just pass the exams was important and therefore not keen on which gender is learning or how but on how they should just ‘pass the time’ in school and move on as education is not about the self but on facts and memorising, and not understanding. As a result it could be said that the study of classroom interaction is the idea that the ‘reality’ of the classroom is a negotiated reality. For students and teachers, the hidden curriculum consists of learning how to survive in the classroom.

Corporate Social Responsibility Initiatives in India Essay

1. Company Background †¢ Coke – A sweet carbonated drink containing caramel and other flavoring components †¢ Invented in 1886 by Dr. J.S. Pemberton †¢ Contained extracts of Coca leaves and Kola nuts †¢ Business sold in 1888 to business men †¢ Candler acquired competitors and promoted Coca-Cola → Rapid sales increase since 1895 †¢ In 1894 J.A. Biedenharn invented selling the prepared drink in bottles 2. Company Background (continued)†¢ In 1919 a group of investors bought Coca Cola for around $25 million†¢ Robert Woodruff turned the company into what it is now:†¢ One of the worlds most recognized brands and a MNE with huge profits†¢ 1993, Coca Cola entered India through a strategic alliance with Parle Exports †¢ By now, it offers a portfolio of world class quality beverages, extending through over 400 brands 3. SWOT Analysis Strenghts†¢ Strong brand-name†¢ Global distribution system†¢ High-profile global presence†¢ Low cost of operation†¢ Broad-based bottling strategy†¢ High market share 4. SWOT Analysis Strenghts Weaknesses†¢ Strong brand-name †¢ Carbonates market is in decline†¢ Global distribution system †¢ Existing distribution system is less efficient for non-carbonates†¢ High-profile global presence †¢ Health care issues†¢ Low cost of operation†¢ Broad-based bottling strategy†¢ High market share 5. SWOT Analysis Strenghts Weaknesses †¢ Strong brand-name †¢ Carbonates market is in decline†¢ Global distribution system †¢ Existing distribution system is less efficient for non-carbonates†¢ High-profile global presence †¢ Health care issues†¢ Low cost of operation†¢ Broad-based bottling strategy†¢ High market shareOpportunities†¢ Expansion†¢ Use distribution strengths†¢ Large domestic market (India)†¢ Increasing average income in India 6. SWOT Analysis Strenghts Weaknesses†¢ Strong brand-name †¢ Carbonates market is in decline†¢ Global distribution system †¢ Existing distribution system is less efficient for non-carbonates†¢ High-profile global presence †¢ Health care issues†¢ Low cost of operation†¢ Broad-based bottling strategy†¢ High market share ThreatsOpportunities †¢ Competition from health drinks†¢ Expansion †¢ Competition from Pepsi†¢ Use distribution strengths †¢ Boycott in the Middle-East†¢ Large domestic market (India) †¢ Government regulations on Increasing average income in India production (license)†¢ 7. Coca-Cola India CSR Initiatives Focus on Environment Responsibility 8. WaterMethods†¢ Watershed Protection Community Watershed Partnership (CWP) (2005)†¢ Rainwater Harvesting Projects Kaladera plant in Rajasthan (2006) †¢ Educating Jal Tarang (a part of World Water Day) (2007) â€Å"Think Green, Go Green† Campaign (2007) Film (2007) 9. Water (continued)Achievements1. Reduced water consumption by 35% between 1999 to 20061. Reached zero water balance (2009)1. Returned all water in manufacturing processes (2010)2. Improved the livelihoods of Bottom of the Pyramid populations (BOP) (poor farmers) 10. WaterGoal: Reduce the emission of GHGs (especially HFCs and CO2) Methods 1. eKOfreshment Cooler Program (2000) 1. Converted old equipment to HFC-free fridges (2006) 2. Installed over 8500 units of HFC-free equipment (2007) 3. esKO Project (2007) 4. Enhanced energy efficiency 5. Developed Energy Management System (EMS) (2006) 11. Energy New Coke: Isdell wants to reduce Coca-Colas carbon footprint. – E. Neville Isdell, CEO 12. Energy (continued)Achievements 1. GHGs emission reduces by 75% (2006) 2. Reduced energy consumption by 640 million kilowatt-hours, which equals to 3 million metric tons 3. Increased the energy efficiency of equipment by 40 to 50% 13. FuelCoca-Cola had local operations for production, bottling, and delivery in each country of operation. Take Taiwan for example: SWIRE Coca-Cola Taiwan LTD. and its factories are in No.46, Singbang RD., Taoyuan County. 14. Packaging + Recycling †¢ Focus on 3R (Reduction, Recovery, Reuse) †¢ PET Recycling Project in Mumbai (2005) †¢ â€Å"Abhiyan – The Movement†, a film on PET recycling Methods †¢ e3 Program †¢ Redesigned trademarked bottles †¢ Invested millions of dollars on collecting and recovering packaging materials used for beverages 15. Packaging + Recycling (continued)Achievements 1. Raised the income of about 100 PET crusaders by 50% 1. Recycled nearly 80% of the PET waste (2006) 2. Redesigning of bottles saved 89000 metric tons of glass (2006) 3. Most of the packaging material was 100% recyclable 16. Depletion of Water Table Coca-Cola India depleted groundwater tables and overexploited the groundwater reserves, leaving the local communities with no access to drinking water and water for farming which was their primary source of income! 17. Depletion of Water Table (continued)Data collected by the government agency the Ground WaterBoard showed that groundwater level had dropped in the firsts even years of the company‟s operation. †¢ A sharp drop in groundwater levels in Mehdiganj near the city of Varanasi. †¢ Groundwater levels in Kala Dera have continued spiraling downwards. 18. Depletion of Water Table (continued) One report, in the daily newspaper Mathrubhumi, described local women having to travel five kilometers to obtain drinkable water, during which time soft drinks would come out of the Coca-Cola plant by the truckload. 19. Depletion of Water Table (continued) â€Å"Coca-Cola sucks India dry.† 20. Supplied Sludge to Farmersas Fertilizer Coca-Cola had seized land from farmers and discharged hazardous material and sludge in the areas surrounding its plants in India. In a â€Å"goodwill gesture†, Coca-Cola was distributing the solid waste from its bottling plants to farmers in the area as fertilizer!! 21. Supplied Sludge to Farmersas Fertilizer (continued) The Central Pollution Control Board of India found in 2003 that sludge from Coca-Cola‟s Uttar Pradesh factory in Mehdiganj was contaminated with high levels of cadmium (up to 86mg/kg), lead (up to 538mg/kg), and chromium (up to 134mg/kg), effectively making the solid waste toxic . 22. Supplied Sludge to Farmers as Fertilizer (continued)Cadmium is a Lead iscarcinogen particularly and can dangerous to children and the accumulate in results of the kidneys, exposure can be with repeated fatal. Even at low exposure levels it can possibly cause mentalcausing retardation and kidney failure. severe anaemia. 23. Supplied Sludge to Farmers as Fertilizer (continued)When confronted by BBC reporters†¦ â€Å"Its good for the farmers because most of them are poor.† Coca-Colas Vice-President 24. Supplied Sludge to Farmers as Fertilizer (continued)When confronted by BBC reporters†¦ â€Å"Its good for the farmers because most of them are poor.† The Coca-Cola company was ordered to stop the practice by the government Coca-Colas Vice-President authorities immediately. 25. Supplied Sludge to Farmers as Fertilizer (continued) The bottling facilities at Kala Dera also reported that the groundwater contained pesticides. 26. Liquid waste from the Coca-Cola bottling plant at Balia 27. Banner at >Coca-Cola Museum Major Protest Demands Coca-Cola Shut Down Plant March 31, 2008. 28. Coca-Cola India’s Response Coca-Cola India’s response to the allegations www.cokefacts.org 29. Coca-Cola India’s Response Coca-Cola India’s response to the allegations www.cokefacts.org Overexploitation of the groundwater reserves Study by National Geophysical Research Institute disapproved these allegations Decreased rainfall by 60% was the cause 30. Coca-Cola India’s Response Coca-Cola India’s response to the allegations www.cokefacts.org Overexploitation of the groundwater reserves Study by National Geophysical Research Institute disapproved these allegations Decreased rainfall by 60% was the cause Release of untreated water by the factory Wastewater management technology is among the most advanced in the world 31. Coca-Cola India’s Response Coca-Cola India’s response to the allegations www.cokefacts.org Overexploitation of the groundwater reserves Study by National Geophysical Research Institute disapproved these allegations Decreased rainfall by 60% was the cause Release of untreated water by the factory Wastewater management technology is among the most advanced in the world Supplied sludge to farmers as fertilizer Sludge is not harmful to the environment 32. AnalysisOf Coca-Cola India’s ResponseCoca Cola was attacked by different institutions 33. AnalysisOf Coca-Cola India’s ResponseCoca Cola was attacked by different institutions Coca Cola had to face image problems in the Indian and American market Consumers would lose trust in the company Loss of reputation as a socially responsible corporate citizen 34. AnalysisOf Coca-Cola India’s ResponseCoca Cola was attacked by different institutions Coca Cola had to face image problems in the Indian and American market Consumers would lose trust in the company Loss of reputation as a socially responsible corporate citizen Coca Cola’s plan: Attack credibility Refuting the allegations and calling them baseless Aggressively stressing their innocence hoping to resolve the issues 35. AnalysisOf Coca-Cola India’s ResponseCoca Cola was attacked by different institutions Coca Cola had to face image problems in the Indian and American market Consumers would lose trust in the company Loss of reputation as a socially responsible corporate citizen Coca Cola’s plan: Attack credibility Refuting the allegations and calling them baseless Aggressively stressing their innocence hoping to resolve the issues Problem: NGOs are very powerful! NGOs have higher credibility in the eyes of the general public 36. AnalysisOf Coca-Cola India’s ResponseCoca Cola was attacked by different institutions Coca Cola had to face image problems in the Indian and American market Consumers would lose trust in the company Loss of reputation as a socially responsible corporate citizen Coca Cola’s plan: Attack credibility Refuting the allegations and calling them baseless Aggressively stressing their innocence hoping to resolve the issues Problem: NGOs are very powerful! NGOs have higher credibility in the eyes of the general public Mistake Acting to fast by attacking and underestimating NGOs power 37. How Coca-Cola India should have respondedThinking and analyzing alternatives 38. How Coca-Cola India should have respondedThinking and analyzing alternatives Alternative 1: Collaboration instead of attack Coca Cola should have collaborated with the NGOs 39. How Coca-Cola India should have respondedThinking and analyzing alternatives Alternative 1: Collaboration instead of attack Coca Cola should have collaborated with the NGOs Alternative 2: Ignore Ignore the allegations and wait till the buzz goes away 40. How Coca-Cola India should have respondedThinking and analyzing alternatives Alternative 1: Collaboration instead of attack Coca Cola should have collaborated with the NGOs Alternative 2: Ignore Ignore the allegations and wait till the buzz goes away Alternative 3: PR Campaign A PR campaign that informs the American public about Coca Cola‟s efforts as responsible corporate citizen 41. How Coca-Cola India should have respondedThinking and analyzing alternatives Alternative 1: Collaboration instead of attack Coca Cola should have collaborated with the NGOs Alternative 2: Ignore Ignore the allegations and wait till the buzz goes away Alternative 3: PR Campaign A PR campaign that informs the American public about Coca Cola‟s efforts as responsible corporate citizen 42. The Plan Solution: Collaboration with NGO and PR Campaign Goal Regain trust and loyalty of customerCapabilities needed > Coca Cola and NGO have to collaborateActions > NGO has to correct their mistakes publicly > NGO has to issue an apology to Coca Cola 43. The Plan Solution: Collaboration with NGO and PR Campaign Goal Rebuild and repair Goal the Coca Cola Regain trust brand name and loyalty of customer Capabilities needed > A PR team which will planCapabilities needed and lead the campaign > Coca Cola and NGO have to collaborate Actions > Organize promotional activitiesActions (including charity work) > NGO has to correct their mistakes publicly > Hand out free drinks, coupons, vouchers at public events > NGO has to issue an apology to > Broadcast TV advertisements which Coca Cola show the good side of the company 44. The Plan Solution: Collaboration with NGO and PR Campaign Goal Rebuild and repair Goal the Coca Cola Regain trust brand name and loyalty of customer Capabilities needed > A PR team which will planCapabilities needed and lead the campaign > Coca Cola and NGO have to collaborate Actions > Organize promotional activitiesActions (including charity work) > NGO has to correct their mistakes publicly > Hand out free drinks, coupons, vouchers at public events > NGO has to issue an apology to > Broadcast TV advertisements which Coca Cola show the good side of the company 45. What is Greenwashing? â€Å"Coca-Cola attempts to manufacture a green image of itself that it clearly is not, as their practice in India shows. We call this „Greenwashing.‟ † – Amit Srivastava 46. Examples of Greenwashing †¢ In 2009, European McDonald’s changed the color of their logos from yellow and red to yellow and green to demonstrate its concern for â€Å"being green.† 47. Examples of Greenwashing †¢ In 2009, European McDonald’s changed the color of their logos from yellow and red to yellow and green to demonstrate its concern for â€Å"being green.† †¢ Comcast, a cable service company, has the slogan of â€Å"Paper LESS is MORE† but it uses large amounts of paper for direct marketing. 48. Examples of Greenwashing †¢ In 2009, European McDonald’s changed the color of their logos from yellow and red to yellow and green to demonstrate its concern for â€Å"being green.† †¢ Comcast, a cable service company, has the slogan of â€Å"Paper LESS is MORE† but it uses large amounts of paper for direct marketing. †¢ The Poland Spring’s bottles is touted as â€Å"A little natural does a lot of good†, although 80% of its beverage containers go to the landfill. 49. Is Coca Cola Greenwashing?Coca Cola is not Greenwashing Coca Cola is Green washing because†¦ because†¦ 50. Is Coca Cola Greenwashing?Coca Cola is not Greenwashing Coca Cola is Green washing because†¦ because†¦ We have implemented many environmental protective initiatives since 2000! 51. Is Coca Cola Greenwashing?Coca Cola is not Greenwashing Coca Cola is Green washing because†¦ because†¦ We have implemented many environmental Those are not enough protective initiatives even to make up for the since 2000! pollution you‟ve made in India! 52. Is Coca Cola Greenwashing?Coca Cola is not Greenwashing Coca Cola is Green washing because†¦ because†¦ We voluntarily initiated The Energy and Resource Institute (TERI) to conduct a survey on ourselves! And the survey shows we‟re doing well! 53. Is Coca Cola Greenwashing?Coca Cola is not Greenwashing Coca Cola is Green washing because†¦ because†¦ We voluntarily initiated The Energy and Resource Institute (TERI) to conduct a survey on ourselves! And the survey shows we‟re doing well! The reliability of the survey is questionable! 54. Is Coca Cola Greenwashing?Coca Cola is not Greenwashing Coca Cola is Green washing because†¦ because†¦ We’ve invested US$20million for our water conservation project! 55. Is Coca Cola Greenwashing?Coca Cola is not Greenwashing Coca Cola is Green washing because†¦ because†¦ That‟s just 1 percent of We’ve invested Coca Cola‟s annual US$20million for our water advertising budget! conservation project! 56. Is Coca Cola Greenwashing?Coca Cola is not Greenwashing Coca Cola is Green washing because†¦ because†¦ We’ve built a lot of rain harvesting sites since 2006 to recharge ground water! 57. Is Coca Cola Greenwashing?Coca Cola is not Greenwashing Coca Cola is Green washing because†¦ because†¦ We’ve built a lot of rain harvesting sites since That‟s nothing special. Rain 2006 to recharge harvesting has already ground water! been a common practice in India. 58. Is Coca Cola Greenwashing?Coca Cola is not Greenwashing Coca Cola is Green washing because†¦ because†¦ We’ve won many awards for our CSR(Corporation Social Responsibility) initiatives! 59. Is Coca Cola Greenwashing?Coca Cola is not Greenwashing Coca Cola is Green washing because†¦ because†¦ We’ve won many awards for our CSR(Corporation Conferment of awards may Social Responsibility) not be objective. It can be initiatives! manipulated! 60. Is Coca Cola Greenwashing?2000 2007†¢ Coca-Cola India launched an eKOfreshment cooler that used Coca-Cola India launched a rooftop rainwater harvesting technologies to helped it curb its emission of GHGs initiative at Varanasi, expecting to recharge more than (greenhouse gases) 4,900 cubic meters of groundwater.2005 Coca-Cola India launched oa rainwater harvesting project†¢ Coca-Cola India initiated a PET recycling project in Mumbai. at Greater Kailash, in New Delhi, which aimed to recharge around 4 million liters of water every year.2006 Coca-Cola India establishment 10 rainwater harvesting †¢ In 2006, the company completed a rainwater recharge projects in different schools of Jamshedpur city. initiative at its Kaladera plant in Rajasthan. As part of the Coca Cola announced a three-year, US$ 20 million project, the company built around 110 recharge shafts that partnership with the World Wildlife Fund63 (WWF) on collected rainwater. water conservation†¢ Coca-Cola India called, ‘Abhiyan — The Movement’. The film Coca-Cola India organized a program, â€Å"Think Green, Go focused on the need for and significance of recycling PET Green† that focused on environment education. bottles. 2008 †¢ By the end of 2006, Coca-Cola India had established PET The Hindustan Coca-Cola Beverages Pvt. Ltd (Coca-Cola recycling projects at over 100 locations in India and built a India), was awarded the Golden Peacock award4 for capacity to collect and recycle nearly 80 percent of the waste Corporate Social Responsibility (CSR) for the several generated from the PET. community initiatives it had taken and its efforts toward†¢ Coca-Cola started an initiative called e3 to redesign its conservation of water. trademarked bottle, saving 89,000 metric tons of glass in 2006 at a global level. Most of the packaging material used by Coca- Cola India becomes 100 percent recyclable.†¢ Coco Cola developed an Energy Management System (EMS) that curbed energy consumption by 35 percent. †¢ Coca Cola launched an initiative called Project esKO, which aimed to reduce Coca-Cola’s carbon footprint at a global level by improving its driving and manufacturing operation to curb its carbon dioxide emissions by 10,000 metric tons every year. 61. ConclusionSo, is Coca Cola seriously doing something to fulfill its social responsibility? 62. ConclusionSo, is Coca Cola seriously doing something to fulfill its social responsibility? Yes, but not enough! 63. Summary †¢ Focus on Environmental Responsibilities †¢ Several initiatives concerning water, energy, fuel, and packaging and recycling †¢ Although, they attracted criticism †¢ Coca Cola responded to the critics Conclusion: Coca Cola is doing something to fulfill its social responsibility, but not enough! 64. Summary (continued)Obstructionist Defensive Accommodative Proactive approach approach approach approachLow social responsibility Social responsibility High social responsibility 65. Summary (continued)Obstructionist Defensive Accommodative Proactive approach approach approach approachLow social responsibility Social responsibility High social responsibility 66. Summary (continued)Obstructionist Defensive Accommodative Proactive approach approach approach approachLow social responsibility Social responsibility High social responsibility 67. Thank you for listening! Questions?